Top 5 Key Points from the Podcast with Dr. Rachel O'Connell CEO of TrustElevate
- Overview and Mission of TrustElevate:
- TrustElevate aims to create a safer internet for children by verifying the ages of users under 16 and confirming parental responsibility. This is crucial for companies to comply with data protection laws regarding children’s data.
- Methodology for Verification:
- The verification process uses a zero-knowledge privacy model, where parents provide minimal information (child’s name, DOB, parent’s mobile number) that is checked against hashed, authoritative data sources without storing personal data.
- Regulatory Environment and Compliance:
- The importance of regulatory compliance is highlighted, noting that regulations like GDPR have increased scrutiny on how companies process children’s data. TrustElevate’s service helps companies navigate these regulations by verifying user ages and parental relationships.
- Technological Innovation and Challenges:
- TrustElevate employs AI and multi-factor authentication to verify details provided by parents. The discussion also touches on the limitations of age estimation technologies and the ongoing challenges posed by criminals using deep fakes and other methods to circumvent age verification measures.
- Future Vision and Advice for Companies:
- The conversation envisages a future where TrustElevate’s verification process is integrated into various services (e.g., social media, banking) to ensure children’s safety online. Companies are advised to adopt clear policies and collaborate across teams to meet their duty of care towards young users, emphasizing trust as a market differentiator.
Dr. Rachel O'Connell CEO of TrustElevate can be contacted here https://www.TrustEleavate.com/ info@TrustEleavate.com
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